contentmarketinginstitute.com 
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right…
www.verticalmeasures.com 
Nissan created a great infographic and accompanying campaign to kick off the launch of their new 2012/2013 commercial models. I’m back again with another best of content marketing for the automotive industry and if you…
www.convinceandconvert.com 
Ways to Make More Out of Your Facebook Ad Campaign is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy Just because one creative beats another in an A/B test doesn’t mean you’ve…
www.marketingexperiments.com 
Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing As we gather in Boston for MarketingSherpa and MarketingExperiments Optimization Summit 2013 over the next few…
www.idealaunch.com 
If you’ve been wondering how to engage multiple platforms at the same time as part of a larger campaign, it’s time to enlist content marketing services to make it happen. This “backlog” method not only saves you time, it…
www.convinceandconvert.com 
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the…
contentmarketinginstitute.com 
Lean marketers push campaigns live before they’re “perfect,” learn from the data that results, and use that knowledge to make improvements in their next campaign. The good news is that applying lean methodology to your content
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ADP – Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content
contentmarketinginstitute.com 
Example from the pros: When McDonalds Canada put out its Your Questions campaign, it knew a huge portion of readers would be accessing the interactive microsite from handheld devices. Content marketing can come in many…
www.nevillehobson.com 
Thoughts I pondered as I viewed two new videos from software maker Adobe in its on-going ‘Metrics not Myths’ digital marketing campaign in support of its Adobe Marketing Cloud…
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Creating approved content that HI Am H campaign earlier this year. In response to a disparaging campaign by TurboTax, thousands of HHoly Social! From Expion, a case study about how HCision, a free content
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Baby s debut on April 19, the campaign has raked in a True Reach of more than 42.3 million views. I would imagine Evian’s marketers are pleased with such results although I claim no knowledge of their specific objectives for this
contentmarketinginstitute.com 
Or, consider launching an Instagram campaign with a certain hashtag and invite followers to play along. To help answer those questions, here’s a roundup of some of the ways automotive companies have used visuals to enhance their online content…
www.mackcollier.com 
Is it worth running a promotional campaign? Note: This is a guest post by Mairead Ridge, Marketing Manager at Offerpop. Click here to learn more about Offerpop’s services, and also note they are offering a free 14-day…
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Is it worth running a promotional campaign? Note: This is a guest post by Mairead Ridge, Marketing Manager at Offerpop. Click here to learn more about Offerpop’s services, and also note they are offering a free 14-day…
contentmarketinginstitute.com 
The ability to own your conversion funnel and tailor the way you capture leads is critical to the effectiveness of your campaign, particularly if you’re trying to drive sales and define a high-quality pipeline of prospects.
contentmarketinginstitute.com 
They’re moving away from top-down campaign thinking in favor of an integrated corporate storytelling approach that iterates constantly, leverages technology effectively, operates at scale, and tells such a great story it competes effectively…
www.convinceandconvert.com 
What this does is create a campaign in your analytics under traffic sources > sources > campaigns. But most of our clients find success in the email campaign. Now you want to think about email
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Aweber: Gives you analytics — open rates, clickthroughs — about your email campaign. It’s like being a marketing scientist. Email Marketing Case Study: How Content
www.marketingexperiments.com The consumer is not in research mode (unless your email is on a drip campaign following up researching activity), and they are in work mode. Mathew Sweezey, Manager of Marketing Research and Education, Pardot