Example from the pros: “Financial Times” was the first major publisher to shirk Apple’s App Store (and 30 percent revenue cut) and go right to creating a web app, which it built using the mobile-friendly HTML5 markup language.
In addition to buying books because they inspire us -- poetry, the classics, art, design -- help us communicate -- language phrase books, dictionaries, proverbs -- and make sense of things -- mythology, aphorisms,…
Do they speak your industry language (e.g.a techie to a techie), or are you trying to reach a different type of executive who may not be so familiar with your industry jargon (e.g.a results-driven sales outsourcing company trying to reach a new…
So PHP is technically not a programming language because it doesn’t require compiling – it’s a scripting language – but stay with me here. But it turned out I sucked at web design,…
Language – We are judged by our words. Content – Content is king, so design it for royalty – your customers. However, now any piece of digital content has the capability of reaching audiences far removed from those for…
And when you can ‘speak the language’ of the other tribe, you can collaborate with its members more effectively. You can write (or paint, or design, or talk, or play music) all day long, knowing there’s plenty more…
Disclosures need to be written in clear, plain language that consumers can easily understand and should be placed as close as possible to the claim they refer to in your content. And if a hyperlink is necessary to ensure that your full legal…
A couple of weeks ago, I referred to an article on the importance of signs titled, “The Secret Language of Signs” by Julia Turner in Slate magazine. Turner suggests that the reason Penn Station is so confusing is not that the “wayfinders” who…
It is very important that the headline of your landing page matches, in its writing, the language of the message that triggered the visit. Your page design should be absorbing in a clear and uncluttered way (don’t be…
Quick News: The technologies that matter from SXSW 2013 according to Altimeter, study reveals growing comfort with social use of smartphones worldwide, build a personal language phrasebook with Phrasebook for Google Translate, Facebook likes can…
This time, however, Donna “picked ONE feature of CRM that would solve their problem and focused on it (a very sexy feature) and quantified some ease of use and functionality they can take advantage of” instead of talking about CRM in general, high…
The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation. Killer poet copy sees writing as a means to an end (making a sale), and the ad as an end in itself (beautiful…
If words aren’t your thing, you must find someone who can use language to get a desired reader response. Have good design skills and a good “eye” Have no design skills And you might…
Lesson Learned: If you want to connect with customers you need to speak their language. The Story: The Ford Focus introduced a new sleeker design and needed to find a way to market it to young adults.
Writers are now able to express themselves freely with ordinary language, explore their vocabulary and use punctuation correctly. Now that we are freed from the tyranny of the optimised keyword, we can start to explore
There’s a challenge for someone – to come up with an elegant ‘up market’ style flyer that contains text-speak language. Ask any designer and they’ll tell you it is the eye-catching design that will sway the reader.
In BrainNook on the web, there are more than 200 games that teach children math and language arts skills, and those games are mapped to the Common Core State Standards for the supported grade levels (1 through 5).
Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. If you want to learn more about getting a great logo, we invite you to read 10 logo
Overall, the device doesn’t look too bad — it seems to have remained very understated in its designlanguage (which is probably to be expected considering RIM’s enterprise leanings), and the rounded corners make the…
The 5 Most Persuasive Words in the English Language About the Author: Sherice Jacob helps business owners improve website design and increase conversions with consulting, copywriting and