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  1. Content as Product Worth Paying for

    via www.conversationagent.com

    In addition to buying books because they inspire us -- poetry, the classics, art, design -- help us communicate -- language phrase books, dictionaries, proverbs -- and make sense of things -- mythology, aphorisms,…

  2. How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

    via contentmarketinginstitute.com
    How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide – The CMA

    Do they speak your industry language (e.g.a techie to a techie), or are you trying to reach a different type of executive who may not be so familiar with your industry jargon (e.g.a results-driven sales outsourcing company trying to reach a new…

  3. 6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules

    via contentmarketinginstitute.com
    6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – The CMA

    Disclosures need to be written in clear, plain language that consumers can easily understand and should be placed as close as possible to the claim they refer to in your content. And if a hyperlink is necessary to ensure that your full legal…

  4. Architecting a good brand experience

    via www.millwardbrown.com

    A couple of weeks ago, I referred to an article on the importance of signs titled, “The Secret Language of Signs” by Julia Turner in Slate magazine. Turner suggests that the reason Penn Station is so confusing is not that the “wayfinders” who…

  5. Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR

    via www.marketingexperiments.com
    Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR – The CMA

    This time, however, Donna “picked ONE feature of CRM that would solve their problem and focused on it (a very sexy feature) and quantified some ease of use and functionality they can take advantage of” instead of talking about CRM in general, high…