www.toprankblog.com 
At the same time, brands are answering the call to create more value for customers through content marketing: 86% of BtoC and 91% of BtoB organizations are now using content marketing tactics. Ubiquitous internet access is enabling consumers and…
www.convinceandconvert.com 
Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their…
contentmarketinginstitute.com 
It’s why some brands, like Apple and Starbucks, give some people the warm fuzzies — and create an irrational teenage-like crush in others. Brands that don’t have their core value propositions in place, or have internal…
www.idealaunch.com As an article on Forbes.com cleverly noted, “Brands are psychology and science brought together as a promise mark. When a lot of people think of brand image, they mistakenly think of slogans: “Taste the rainbow.
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This post from Ashley Zeckman provides 4 examples of consumer brands like Kraft and Sherwin Williams using visual content that resonated with many of our readers. How 4 Consumer Brands Are Using Visual Content To Tell…
contentmarketinginstitute.com Matt Cutts says above that they want these brands to “rank a little more highly” than the others. Brands that get caught buying and selling follow-links risk being de-indexed from its algorithm. It looks bright because…
www.ducttapemarketing.com 
The feeling is that most products, services, brands and even pricing are about the same, but the sales experience, or value, ease and insight delivered during the actual process of buying, was what tipped the scale.
contentmarketinginstitute.com 
It reviews where consumers are spending their time, how they are using social media, and insights on how brands can leverage these channels to optimize content through collaboration. Planning your upcoming strategies
contentmarketinginstitute.com 
There’s no doubt it’s a powerful channel for connecting brands with their audience members. Have a sneaking suspicion that you’re missing out on a world of video opportunity? You may be right. Limiting your brand to YouTube without combing through…
contentmarketinginstitute.com 
While Oreo might have lucked out by capturing lightning in a bottle, the underlying lesson is clear: Brands can gain a competitive edge if they create content off the back of popular culture or industry news.
www.convinceandconvert.com 
National donut companies like Dunkin’ Donuts, Krispy Kreme, and Entenmann’s all jumped on the opportunity, as well as some regional brands like LaMar’s Donuts.via LaMar’s Even non-donut brands were jumping on the…
www.toprankblog.com 
Moreover, while we continue to innovate on the experience layer (the page you see at www.ibm.com/voices) we are more interested, frankly, in the underlying data stream, the quality of it, the ability to apply it into different experiences such as…
www.jeffkorhan.com 
Mass marketing may work well for big consumer brands, but not for your small and probably local business. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers.
www.convinceandconvert.com 
The contest is hosted on Tongal, a platform that facilitates creative and video content for brands through crowdsourcing. The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with…
www.millwardbrown.com Strong brands also confer significant business efficiencies, not the least of which, are that strong brands help attract and retain the best employees. How do you capitalize on the advantage of a strong brand?
www.nevillehobson.com 
The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what…
publishing2.com Brands understandably want to build their own destination sites, and there are plenty of effective ways to buy traffic with links. That’s how brands can achieve the continuous engagement that they want from native advertising.
www.idealaunch.com 
Some brands expertly incorporate images into their landing pages and are rewarded with higher conversion rates, more leads and higher profits. A picture is worth a lot more than a thousand words if it drives online sales.
contentmarketinginstitute.com 
Sites that curate content from around the web have always been prime resources for users, but they’re also useful for brands, as they allow you to submit your work for inclusion in their ever-evolving collections of great digital projects.
www.conversationagent.com In addition, 51% of Cabela's customers say they definitely will" repurchase the brand, which is higher than the report average of 44% and higher than that achieved by the majority of the brands included in the report.