Content Marketing Obama style with The Road We've Traveled

19 March 2012 • via www.webinknow.com • by David Meerman Scott

Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled. It's interesting timing for this content marketing effort because the Republican challengers for the nomination are locked into a protracted battle that is unlikely to be decided until this summer. The film is…