YouTube has announced the winners of the Next Vlogger 2013 contest. 15 lucky winners will now receive $4,000 in production stuff, a Google+ Hangout workshop series with experts in the field, and the chance to …
YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to …
Sara Rosso is definitely what you would call a ‘superfan’ for Nutella. So much so that in 2007, Rosso decided that the chocolate-hazlenut spread deserved its own holiday and created World Nutella Day. Over the …
What do you really know about your prospect?
Their age range perhaps? Where they live? What they do for a living?
Useful definitely, but not enough to create copy that rouses emotion and compels action. …
This past weekend I was at the King of Prussia Mall very briefly to pick up a few items for an upcoming trip. That is the one place I zip in and out of, parking near a less trafficked entrance, and practicing my …
Dove's Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It's also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and …
How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way …
People seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are …
Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you …
I just wrote an article on my (other) blog about Orabrush, as an example of how to do YouTube and social media marketing right. If you’re looking for some inspiration for your marketing efforts and your budget …
I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here. As you may have noticed, many car manufacturers are …
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, …
I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here.
If …
Treating your content like a product
There’s a big difference between creating branded content and building a content brand. Branded content is egocentric brand marketing. Developing a content brand takes an …
There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still …